Minimum Advertised Price Policy (MAPP)
(Updated 12/01/2022)


Golden Rabbit wants to inform you of our Minimum Advertised Price (MAP) policy.  The Golden Rabbit’s MAP policy is intended to protect the Golden Rabbit brand as a premium offering, preserve the opportunity for competitive Reseller margins and avoid channel conflicts between Resellers.

This policy applies to any Reseller who advertise Golden Rabbit products.  This includes dealers, wholesalers, resellers and anyone that advertises Golden Rabbit products on websites, e-mail, newsletters, newspapers, articles, magazines and any other form of media. An online advertised price includes: the price for a product shown on a web browser search; a home page; or content on a webpage within a sellers site or domain.

The Golden Rabbit MAP policy is a Minimum Advertised Policy rule only, and not the price at which MAP products are actually sold or offered for sale to an individual in-store or over the telephone.  It is not this policies intent to restrict, coerce or force a reseller to charge a particular price for the Golden Rabbit brand of products, nor is this policy an agreement, or a contract.  This policy is to inform in the matter that Golden Rabbit chooses, in its sole discretion, to advertise its products.

Although Resellers will remain free to establish their own advertised and resale prices, Golden Rabbit will, without assuming any liability, impose restrictions as described herein against Resellers who advertise Golden Rabbit products below the listed MAPP price.  The only exception to MAPP pricing are products listed as ‘Discontinued’.

In the event a Reseller chooses not to follow MAPP, restrictions may be imposed by Golden Rabbit, subject to the gravity and nature of the infraction, in the following manner:

Golden Rabbit will send the Reseller a communication noting the MAPP violation and will be allowed 5 business days to fix the infraction.  In the event the Reseller does not cure the infraction within 5 business days, then Golden Rabbit will place a hold on further shipments and issue a $250 chargeback fee to the Reseller until the violation has been resolved and fee paid.

Golden Rabbit reserves the right at any time to modify, suspend, or discontinue the MAPP in whole or in part.  Waivers to this MAP Policy may be granted in Golden Rabbit’s sole discretion by the MAP Policy Administrator in writing.  Golden Rabbit Sales, Marketing, or other personnel are not authorized to modify or grant exceptions to the MAP Policy.  All matters of interpretation and application of the terms of the MAPP shall remain within the sole discretion of Golden Rabbit.